I am a user experience researcher with a background in human cognition, psychology, and technology. As a mixed-method UX researcher, I solve complex design problems and uncover usability barriers and opportunities by collecting and synthesizing qualitative and quantitative data to inform product design and service delivery decisions, improve user experience, and drive measurable business impact.
Currently living in the United States and willing to relocate and/or work remotely on cross-functional teams building great and equitable technology products and services for everyone.
Hi, I am Samuel
Senior UX Researcher
Explore case studies
In this case study, I showcase a moderated qualitative usability study with interviews and personas
This case study showcases an unmoderated usability study, with empathy maps and user journeys.
ID Meets UX
I fell in love with UX research by accident; a journey that started in my role as an instructional designer working on a mobile learning app project. Today, I cannot imagine another product design without listening to the users.